NIKE 216 LAFAYETTE ACTIVATIONS - 2025

We curated a series of unique activations for Nike NYC’s special space at 216 Lafayette, transforming it into a dynamic hub for weekly pop-ups. Highlights included custom varsity jackets designed for Millrose Games athletes, creative collaborations with NYC-based designers for the Women’s Brand Voice campaign, and an exclusive media day celebrating the NWSL Away Kit launch.

Role: Producer

NIKE C1TY - 2024

For the launch of Nike’s new C1TY sneaker, we were tasked with creating visual content for a high-energy activation in the heart of New York City. The campaign featured a public sneaker giveaway, spotlighting our cast of local talent and capturing authentic moments of community engagement.

Role: Producer

NIKE RUN/CLUB ACTIVATION - 2024

In partnership with a local brick-and-mortar store in San Francisco, we organized a community group run and a seeding event to engage with the neighborhood. To celebrate, we teamed up with local DJs to throw a party that brought together runners, creatives, and community members in an authentic and energetic atmosphere.

Role: Producer